|
Bauer Verlagsgruppe in brief
Bauer Verlagsgruppe was founded in 1875 and is one of the largest magazine publishing houses in Europe.
Heinz Bauer is heading Bauer Verlagsgruppe in fourth generation of private ownership.
Bauer Verlagsgruppe publishes 238 magazines in 15 countries on three continents.
Over 6.400 employees are working with Bauer Verlagsgruppe worldwide.
Turnover in 2007 reached Euro 1.79 billion (projection).
Bauer Verlagsgruppe publishes 42 magazines in Germany and is market leader in TV Guides with a sold circulation of 8 million copies. Bauer Verlagsgruppe is also market leader in women's weeklies. BRAVO, the largest youth magazine in Europe dominates the youth magazine market. Every second German reads a magazine from Bauer Verlagsgruppe.
The variety of media is divers and reflects the overall German market. Our publications include magazines directed to the young generation, like BRAVO, as well as magazines aiming at the female readers. tina, bella, Laura, Maxi are some examples. Bauer Verlagsgruppe has launched InTouch in 2005 and started a new segment within the people magazines. Yellows like Neue Post, DAS NEUE BLATT and das neue complete the range of titels for women. Nine TV Guides named TV Movie, tv14 and tv Hören und Sehen, Fernsehwoche, auf einen Blick, TV klar, TV pur, tv!top and tv life have become a stunning success. Bauer Verlagsgruppe also publishes a wide range of special interest magazines. Among these magazines you find AUTO ZEITUNG (cars), kochen & genießen (cooking), LECKER (cooking), WOHNIDEE (home and interior), GELDidee (economics) and selbst ist der Mann (diy) to name just a few.
Our most important markets are TV Guides, women and youth magazines. Within these markets, every second reader uses Bauer products. Based on successful magazines, Bauer Verlagsgruppe has launched promising online services. Such as BRAVO.de, the most successful youth-community in the German web, and TVMovie.de, a well established and favoured online television guide with an emphasis on cinema and TV movies. Other magazines like kochen & genießen, GELDidee and InTOUCH have also launched comprehensive online services.
Bauer Verlagsgruppe offers various tools and media to advertisers at the best price available. Advertisements in our products are highly efficient and a reliable tool in customer reach. We regularly conduct studies of consumer and media markets. VA, BRAVO factor youth etc. are ongoing projects to keep up with emerging markets. With it's large range of magazines, Bauer Verlagsgruppe provides outstanding products for readers and advertisers.
|
